Aviate is a smart and contextual launcher for your Android device that simplifies the clutter of your phone's homescreen.

I joined a 5 person start-up team as the lead designer. After launching the beta, we got acquired by Yahoo. During 2015 I continued leading the team toward a GA launch.

I lead UI, UX, Interaction Design, and Marketing and collaborated with the founders on product design.

The main challenge was how to improve and quicken access to all of the content a user needs. But not all users are the same. Having a clever onboarding and increasingly offering new features was key to user reception of the product. A robust design system based on components ensured consistency.

At the same time, one of the key propositions of Aviate was to surface content relevant to the user's context. So, how do you design for thousands of different user contexts?

We did it by ruthlessly prototyping simulations of different context and making qualitative assumptions. Then we tested it out with the millions of users we had.